受众定位是指根据产品或服务的特点，确定目标客户群体，并通过市场调研和分析，制定营销策略来吸引和满足这些客户的需求。这是一项重要的市场营销工作，可以帮助企业更有效地推广产品和服务，提高销售额和客户满意度。

Audience targeting is the process of identifying target customer groups based on the characteristics of a product or service, and using market research and analysis to develop marketing strategies to attract and meet the needs of these customers. This is an important marketing task that can help businesses promote products and services more effectively, increase sales and customer satisfaction.

怎么读（音标）

/ˈɔːdiəns ˈtɑːɡətɪŋ/

用法

受众定位通常是在市场营销策略制定阶段进行的，在确定目标客户群体后，企业可以针对性地开展广告、促销、PR等活动来吸引这些客户。同时，受众定位也需要持续进行监测和调整，以适应市场变化和客户需求的变化。

Audience targeting is typically done during the development stage of marketing strategies. After identifying target customer groups, businesses can conduct targeted advertising, promotions, PR activities, etc. to attract these customers. At the same time, audience targeting also requires continuous monitoring and adjustment to adapt to market changes and changes in customer needs.

例句1-5句且中英对照

1. Our company has conducted extensive market research and audience targeting to better understand our customers and meet their needs.

我们公司进行了广泛的市场调研和受众定位，以更好地了解我们的客户并满足他们的需求。

2. The success of our new product launch was largely due to our accurate audience targeting strategy.

我们新产品的成功推出很大程度上归功于我们准确的受众定位策略。

3. Through audience targeting, we were able to identify a niche market for our luxury brand and tailor our marketing efforts accordingly.

通过受众定位，我们成功地为我们的奢侈品牌找到了一个利基市场，并相应地调整了营销策略。

4. With the help of audience targeting, we were able to reach out to a younger demographic and increase our sales by 20%.

借助受众定位，我们成功吸引了年轻人群体，并将销售额增加了20%。

5. It is important for businesses to regularly review and adjust their audience targeting strategies in order to stay relevant and competitive in the market.

企业定期审查和调整受众定位策略对于保持市场相关性和竞争力非常重要。

同义词及用法

1. 目标客户群体 (target customer groups)

2. 目标市场 (target market)

3. 受众分析 (audience analysis)

4. 客户细分 (customer segmentation)

编辑总结

受众定位是一项重要的市场营销工作，可以帮助企业更有效地推广产品和服务，提高销售额和客户满意度。它需要在市场调研的基础上进行，并持续进行监测和调整。同时，受众定位也可以帮助企业利基市场和吸引特定客户群体，从而提高营销效果。在撰写营销计划时，应该充分考虑受众定位，并根据不同的产品或服务特点制定相应的策略。